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OVERVIEW
It’s a second year that NESCAFÉ Gold Crema using the global icon like Jackson Wang as a presenter. The brand wanted to push the limitations of being global presenter, based in oversea, to create a fresh idea where consumers can daily engage with.
“MEET YOUR FINEST BARISTA , EVERYDAY”
Finest coffee is a must, but finest barista is more than a plus. We broke the limitations of not having Jackson in Thailand everyday by creating “NescaféxJackson Interative Machine where he can be your baristar chatting about your feelings and brewing your coffee in everyday.
IDEA
1,000 COFFEE CUPS
RESULT
were Served by Jackson Wang
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