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OVERVIEW
Main target of Qfresh are urban upper families who look to cook a healthy meal for their beloved members. With a new product range, a DIY deep-fried shrimp series, we have seen an opportunity to expand to younger crowds.
“THE CRISPY MAGIC”
Metaphor the easiness of cooking to “A Magic Show” where crispy delicious seafood seemingly popping up from a magic hat while shifting a target to young party-animals who needing deep-fried foods to lift up their party mood.
IDEA
RESULT
Most Influential Brand in
Social Media Share of Voice
THE SECOND
engagement from target audience.
OVER 73%
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