OVERVIEW
Qfresh, the leading frozen seafood brand, wanted to introduce a new product “TUNA SLICE”, a better alternative processed food that not only rich in nutritions but also get rid off chemical substances like Nitrates and Nitrites that usually found in ordinary processed meat like ham and sausage.
The product is aimed to capture family consumers who can replace tuna slices with their current unhealthy chives when cooking for their loved ones.
Started by building a TUNA slice into a bite full of healthy love,
we came up with an idea “Love You Tuna IS Love You Too Na”
letting people express their love with our tuna slices.
Then we collaborated with Khun Tan Lipa, a famous music writer and composer to write a song for Qfresh Love You Too Na, and let Khun Mos and Snow
a celebrity father-daughter to be singers and presenters leading this whole music marketing campaign.
IDEA
RESULT
increase in brand engagement.
182%
music streaming
229,115